“Optimising for the right thing is a good idea. Optimising for the wrong thing is a bad idea.” Chris Wiggins began with an image that felt nostalgic and slightly brutal. The original New York Times experience was a newspaper, a “dead tree” spread across a kitchen table. Readers navigated by
“There’s power in the making. You can control the conversation and bridge the communication gap by making.” A B testing feels like a cheat code when it works. You get clarity. You get confidence. You get a neat little chart that says the decision is “obvious.” Ryan Leffel, Head
“Customer intuition is the ability to understand and anticipate customer needs, pain points, and behaviours throughout the product lifecycle.” When a new Chief Product Officer arrived at Docusign, the research team got a request that sounded both important and slightly impossible: build stronger customer intuition across the organisation. Marine Palamutyan
“Having a seat at the table means the ability to influence with valued impact so that when we set the train on the tracks, we know we’re going in the right direction.” - Paul Strike If you have ever been asked to “just mock it up” five minutes before
“There’s power in the making. You can control the conversation and bridge the communication gap by making.” The Problem Is Not Talent, It’s Being Stuck Christina Goldschmidt is redefining design’s Role at Warner Music Group, framing “being stuck” as the real enemy of product teams. Not lack