The question is not whether design still matters. It is whether the story we tell about design has started to work against us. Berlin, Boom Cycles, and the Same Old Questions Pamela opens with warmth for UXDX being in Berlin, then goes straight into the state of the industry. She
Two years ago, Mihaela Draghici stood on the UXDX stage in Dublin and told a hopeful story. Her teams at Volkswagen Digital Solutions had taken deliberate action to break down the silos between product teams and the business departments they serve. Cross-functional teams were finally being brought into conversations about
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Donal O’Mahony has heard the phrase “once in a lifetime shift” so many times that it has lost its meaning. The dot com crash. Flash is dying overnight. A multi-billion-dollar acquisition that rewired a company’s culture. Now, generative AI is arriving with enough speed and noise to make
Strategy Is the Easy Part, Execution Is the Test Michelle opens with a familiar scene. You build a product strategy. You map it to outcomes. You create a roadmap. You line up a cross-functional team. Then reality hits. The strategy that looked crisp in a deck turns foggy once trade-offs,