Two years ago, Mihaela Draghici stood on the UXDX stage in Dublin and told a hopeful story. Her teams at Volkswagen Digital Solutions had taken deliberate action to break down the silos between product teams and the business departments they serve. Cross-functional teams were finally being brought into conversations about
Tasha Melchior walks on stage with the kind of calm you only get after you have lived it enough times that you stop counting. Seven acquisitions. One major merger. A company story that keeps rewriting itself, while the product team is still expected to ship, keep customers happy, and somehow
Donal O’Mahony has heard the phrase “once in a lifetime shift” so many times that it has lost its meaning. The dot com crash. Flash is dying overnight. A multi-billion-dollar acquisition that rewired a company’s culture. Now, generative AI is arriving with enough speed and noise to make
Strategy Is the Easy Part, Execution Is the Test Michelle opens with a familiar scene. You build a product strategy. You map it to outcomes. You create a roadmap. You line up a cross-functional team. Then reality hits. The strategy that looked crisp in a deck turns foggy once trade-offs,
“The most expensive usability test that you’ll ever do is the one that you actually don’t do.” When Experience Quality Becomes a Release Gate DocuSign is a big organisation with a broad product surface area. That is exactly why Amit Sathe and Marina Lin decided that “research insights”