"When you use ChatGPT day to day, are you really using one model, or is there an agent behind it?" He does not ask for an answer in the room. He wants the question to stick because the rest of his talk is about what happens when enterprises stop treating
The question is not whether design still matters. It is whether the story we tell about design has started to work against us. Berlin, Boom Cycles, and the Same Old Questions Pamela opens with warmth for UXDX being in Berlin, then goes straight into the state of the industry. She
Two years ago, Mihaela Draghici stood on the UXDX stage in Dublin and told a hopeful story. Her teams at Volkswagen Digital Solutions had taken deliberate action to break down the silos between product teams and the business departments they serve. Cross-functional teams were finally being brought into conversations about
Tasha Melchior walks on stage with the kind of calm you only get after you have lived it enough times that you stop counting. Seven acquisitions. One major merger. A company story that keeps rewriting itself, while the product team is still expected to ship, keep customers happy, and somehow
Donal O’Mahony has heard the phrase “once in a lifetime shift” so many times that it has lost its meaning. The dot com crash. Flash is dying overnight. A multi-billion-dollar acquisition that rewired a company’s culture. Now, generative AI is arriving with enough speed and noise to make