Building a High Impact UX Research Team at Wildlife Studios
Om Tandon shares his three-step approach to building and scaling high-impact UX Research teams.
Om Tandon shares his three-step approach to building and scaling high-impact UX Research teams.
Visions are about getting buy-in. By creating vision stories you can hook people on the emotions of the customer's pain and joy. And using high-quality visuals ensures that they are excited for the future.
We learn a me-centric mindset early on but this inhibits strong collaboration. Tyler shares practical examples of how to shift to an others-first mindset to build better products.
People are really falling into the product discovery valley of death where the focus is on building. Shifting to quick experiments lets you learn before building.
Instead of making assumptions about what customers need the Kitch team run field trips to see how their products are being used and uncover real pain points.