How KAYAK scaled their design system across 7 travel brands and three businesses
As KAYAK expanded its design system across its portfolio of travel brands, the company learned some key lessons on how to scale efficiently and effectively.
As KAYAK expanded its design system across its portfolio of travel brands, the company learned some key lessons on how to scale efficiently and effectively.
When building an app for a football club there were competing requirements from stakeholders across marketing, transport, content, tech, and more. By listening to all viewpoints, but returning the focus to the customer Reallife Tech delivered an app that exceeded expectations.
Research that sits on a shelf is demoralizing and wasteful. Researchers can use insights from education theory to make insights stick and help teams build better, more customer-aligned products.
Ease of use and security can be at odds and friction is the tool that designers can use to balance these competing concerns. See how HSBC add friction to their designs to improve security.
Secondary sources are a cheap and quick way to enable you to get insights into the experience of customers, their pain points, and their needs.