UXDX

The Engagement Dilemma: How to keep users hooked without causing fatigue

Balancing deep engagement with healthy consumption experience In the digital age, engagement is the holy grail of user experience. As social media platforms, we are  constantly seeking ways to captivate our audience, to keep them hooked on our content, and to make them come back for more. But as we

Design Beyond Barriers: How Comcast's Accessibility-First Approach Is Revolutionizing Hardware Design

"When you make a product more inclusive, you make a better product for everyone." This simple yet powerful principle has guided Grayson Byrd and his team at Comcast through a seven-year journey to reimagine what accessible hardware design could be. The result? The Xfinity Large Button Voice Remote – a device

How Chase Drives Customer-Centric Transformation at Enterprise Scale

In an era where agile startups dominate the innovation narrative, how does a 300,000-employee banking behemoth stay nimble enough to deliver customer-centric digital experiences? At UXDX USA, Sonali Divilek, Head of Digital at Chase, pulled back the curtain on precisely this challenge, revealing strategies that balance the seemingly contradictory

Strategic AI Integration in Engineering Teams: Lessons from Google's Applied ML Approach

In the race to implement AI solutions, many organizations skip the most critical step: defining the actual business problem. "It's very tempting to think that the answer is generative AI, no matter what the question is," cautions Keyvan Azami, Engineering Manager at Google. "Start with the problem." After eight years

Improving Product Design with Futurism

When we think about design, we often focus on interfaces, interactions, and user journeys. But what if design could do more than just refine what exists? What if it could actively shape the future? Jod Kaftan, Head of Product Design & Research at Oracle, believes that futurism and design thinking are

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