How KAYAK scaled their design system across 7 travel brands and three businesses
As KAYAK expanded its design system across its portfolio of travel brands, the company learned some key lessons on how to scale efficiently and effectively.
As KAYAK expanded its design system across its portfolio of travel brands, the company learned some key lessons on how to scale efficiently and effectively.
When building an app for a football club there were competing requirements from stakeholders across marketing, transport, content, tech, and more. By listening to all viewpoints, but returning the focus to the customer Reallife Tech delivered an app that exceeded expectations.
Secondary sources are a cheap and quick way to enable you to get insights into the experience of customers, their pain points, and their needs.
Research data will only keep increasing. Learn how Allegro intentionally tackles this growing data to extract insights and ensure that teams are able to capitalize on them.
Timelines are always tight for research but by using existing data, unmoderated tests, and keeping designs low fidelity you can achieve a lot in a short space of time.