Quantifying the impact of design is often reactionary, with designers scrambling to justify decisions. By being intentional about your design factors, criteria and metrics you can more accurately assess your performance.
You can't ask customers what they want because you'll end up stuck in a small niche. By understanding your customers and experimenting you can identify real growth opportunities.
It's really easy to hire someone and say that you want to change the mindset of how you make decisions about how to build and what to build. But doing so in practice is of course much more difficult. Daniele shares how to grow research teams effectively.
How SumUp scaled design to create a cohesive merchant experience that focuses on merchant value, while empowering autonomous teams to launch products.
By aligning metrics with your goals and choosing 3-5 actionable metrics you can more accurately assess the performance of your product.