We're agile. So why haven't outcomes improved?

Agile is everywhere. Teams sprint, backlog, and iterate—but why do so few organizations achieve the outcomes they expect? I’ve learned that the answer is simple: “Agile isn’t broken. It’s how we’ve implemented it.” My approach focuses on enabling teams to overcome dependencies, align strategically, and

Building Seamless Experiences Across Platforms: How Priceline Leverages Server-Driven UI

In an increasingly complex digital landscape, aligning customer experiences across platforms isn’t just a challenge—it’s a necessity. At UXDX USA 2024, Aadi Deshpande (VP of Engineering) and Anthony Padronaggio (Design Manager) from Priceline shared how their team tackles this through Server-Driven UI (SDUI). By fostering collaboration, rethinking

How T. Rowe Price Scaled a Design System by Treating It Like a Product

Design systems fail for one simple reason: they’re treated like projects, not products. At T. Rowe Price, this mindset shift led to explosive adoption, seamless scalability, and high performing empowered teams.

Balancing User Needs with Business Goals in Product Development

Balancing user needs with business goals is key to successful products. At UXDX USA 2024, speakers shared strategies like aligning UX metrics with business KPIs, fostering cross-functional collaboration, and leveraging data to drive decisions, ensuring both user satisfaction and business success.

Embracing Leadership in Design: A Personal Journey to Humanize UX

At UXDX EMEA 2023 I explored design leadership's complexities, highlighting the importance of tools like spreadsheets and webflow, and the crucial role of being a 'treasure hunter' in this dynamic field.