In the race to implement AI solutions, many organizations skip the most critical step: defining the actual business problem. "It's very tempting to think that the answer is generative AI, no matter what the question is," cautions Keyvan Azami, Engineering Manager at Google. "Start with the problem." After eight years
When we think about design, we often focus on interfaces, interactions, and user journeys. But what if design could do more than just refine what exists? What if it could actively shape the future? Jod Kaftan, Head of Product Design & Research at Oracle, believes that futurism and design thinking are
Processes can be both a blessing and a burden. In mature organizations, they provide structure, continuity, and predictability. But they can also be rigid, bureaucratic, and resistant to change. At UXDX USA 2024, Chris Avore, Head of Design at Northwestern Mutual, tackled this challenge head-on in his talk, Implementing Product
“Good intentions aren’t enough—mechanisms work better.” This was one of the defining insights from Mrinali Kamath’s talk at UXDX USA 2024, where she shared how she navigated ambiguity, alignment challenges, and resource constraints to lead with design-driven leadership at Ford. In a world where UX isn’t
While everything is becoming more complex, The New York Times has mastered the art of clarity. From integrating playful games like Wordle into their serious news platform to adapting their homepage for 122 consecutive days during the pandemic, Kristen Dudish and Libby Gery show how UX at the Times is