AI does not just add a new feature to software but it changes what software is, how it is built and how fast teams are expected to move. In his talk at UXDX, Des Traynor, Co-Founder of Fin, shared the story of how Intercom rebuilt itself around AI, became Fin,
AI can generate endless answers, but inspiration is not the same as connection. In her talk at UXDX, Larkin Brown, Sr. Director Product Research at Pinterest, showed how years of human-centred research are being woven into AI-powered product experiences. Her message was clear: the future of visual discovery will not
The Best Use of AI Award is for teams that have meaningfully integrated AI into their workflow or product. As a change in how they work, make decisions, or build better products. This year’s final three show three different ways AI can make a real difference: * Intercom R&D,
The Impact Award is for teams whose evidence directly drove real outcomes, including user adoption, retention, and conversion. This year’s final three tell three very different but equally strong stories: * All human & Power NI, for redesigning Help & Support to drive digital self-serve * De Gruyter Brill, for unifying two academic
Design systems fail for one simple reason: they’re treated like projects, not products. At T. Rowe Price, this mindset shift led to explosive adoption, seamless scalability, and high performing empowered teams.